{"title":"Il Primo Collection","description":"\u003ch2\u003eThe Origin of Ligure\u003c\/h2\u003e\n\u003cp\u003eDiscover the Il Primo Collection, the first watch series designed by Ligure in 2021. Combining Italian design, Swiss mechanical precision and premium materials inspired by the Italian Riviera. Created in the Ligure design studio and inspired by the elegance of the Italian Riviera, it combines Italian design with Swiss mechanical precision. Each watch features premium materials, refined detailing and reliable Swiss movements, laying the foundation for the Ligure collection that followed.\u003c\/p\u003e\n\u003ch2\u003eInspired by the Italian Riviera\u003c\/h2\u003e\n\u003cp\u003eDrawing inspiration from the timeless elegance of the Italian Riviera, the Il Primo collection reflects a balance between sportiness and sophistication. Clean lines, distinctive detailing and carefully selected materials define the character of each timepiece.\u003c\/p\u003e\n\u003ch2\u003eSwiss Precision\u003c\/h2\u003e\n\u003cp\u003eEvery watch in the Il Primo collection is powered by a reliable Swiss automatic Sellita SW200  movement and built to deliver exceptional performance, durability and everyday wearability.\u003c\/p\u003e\n\u003ch2\u003eThe First Chapter\u003c\/h2\u003e\n\u003cp\u003eAs the collection that started the Ligure journey, Il Primo remains a defining expression of the brand's commitment to craftsmanship, design and mechanical watchmaking.\u003c\/p\u003e","products":[{"product_id":"ligure-lwt21001-tartaruga-watch","title":"Il Primo LWT21001","description":"\u003ch2\u003eItalian Design, Swiss Precision\u003c\/h2\u003e\n\u003cp\u003eThe Ligure Il Primo LWT21001 combines Italian design with Swiss mechanical precision.\u003c\/p\u003e\n\u003cp\u003ePowered by the reliable Sellita SW200 automatic movement, this timepiece features a 41 mm stainless steel case, sapphire crystal and a black-red silicone strap featuring a performance-inspired tread pattern for enhanced comfort and flexibility on the wrist.\u003c\/p\u003e\n\u003ch2\u003eThe Ligure Experience Package\u003c\/h2\u003e\n\u003cp\u003eEach watch is delivered in the complete Ligure Experience Package, including an additional silicone strap, a Ligure keyring, a polishing cloth and a protective travel pouch.\u003c\/p\u003e\n\u003ch2\u003eTechnical Specifications\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eSwiss Sellita SW200 automatic movement\u003c\/li\u003e\n\u003cli\u003e41 mm stainless steel case\u003c\/li\u003e\n\u003cli\u003eSapphire crystal\u003c\/li\u003e\n\u003cli\u003eNero Profondo dial\u003c\/li\u003e\n\u003cli\u003eBlack and Rosso Tramonto silicone strap\u003c\/li\u003e\n\u003cli\u003e120-click unidirectional diving bezel\u003c\/li\u003e\n\u003cli\u003eDate display at 3 o'clock\u003c\/li\u003e\n\u003cli\u003eScrew-down crown positioned at 4 o'clock\u003c\/li\u003e\n\u003cli\u003eSwiss Super-LumiNova® hands and markers\u003c\/li\u003e\n\u003cli\u003eStainless steel butterfly clasp with engraved Ligure logo\u003c\/li\u003e\n\u003cli\u003eWater resistance: 200 meters \/ 20 ATM\u003c\/li\u003e\n\u003cli\u003eAdditional silicone strap included\u003c\/li\u003e\n\u003cli\u003eLigure keyring included\u003c\/li\u003e\n\u003cli\u003eProtective travel pouch included\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Ligure Watches","offers":[{"title":"Default Title","offer_id":57935142519048,"sku":null,"price":875.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1045\/4771\/3288\/files\/LWT21001_Front.png?v=1780500744"},{"product_id":"ligure-lwt210012-tartaruga-watch","title":"Il Primo LWT210012","description":"\u003ch2 data-start=\"914\" data-end=\"999\"\u003eItalian Design, Swiss Precision\u003c\/h2\u003e\n\u003cp data-start=\"914\" data-end=\"999\"\u003eThe Ligure Il Primo LWT210012 combines Italian design with Swiss mechanical precision.\u003c\/p\u003e\n\u003cp data-start=\"1004\" data-end=\"1164\"\u003ePowered by the reliable Sellita SW200 automatic movement, this timepiece features a 41 mm stainless steel case, sapphire crystal and a stainless steel bracelet designed for durability, comfort and everyday versatility.\u003c\/p\u003e\n\u003cp data-start=\"1169\" data-end=\"1312\"\u003eEach watch is delivered in the complete Ligure Experience Package, including an extra leather strap, keyring, polishing cloth and travel pouch.\u003c\/p\u003e\n\u003ch2 data-start=\"1169\" data-end=\"1312\"\u003eThe Ligure Experience Package\u003c\/h2\u003e\n\u003cp\u003eEach watch is delivered in the complete Ligure Experience Package, including an additional silicone strap, a Ligure keyring, a polishing cloth and a protective travel pouch.\u003c\/p\u003e\n\u003ch2 data-start=\"1337\" data-end=\"1538\"\u003eTechnical Specifications\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eSwiss Sellita SW200 automatic movement\u003cbr\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e41 mm stainless steel case\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSapphire crystal\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eNero Profondo dial\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBlack and Rosso Tramonto silicone strap\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e120-click unidirectional diving bezel\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eDate display at 3 o'clock\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eScrew-down crown positioned at 4 o'clock\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSwiss Super-LumiNova® hands and markers\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eStainless steel butterfly clasp with engraved Ligure logo\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eWater resistance: 200 meters \/ 20 ATM\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAdditional silicone strap included\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eLigure keyring included\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eProtective travel pouch included\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Ligure Watches","offers":[{"title":"Nero Profondo","offer_id":57940557627656,"sku":null,"price":1050.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1045\/4771\/3288\/files\/LWT210012_Front.png?v=1780565638"},{"product_id":"ligure-lwt21009-tartaruga-watch","title":"Il Primo LWT21009","description":"\u003ch2 data-start=\"914\" data-end=\"999\"\u003eItalian Design, Swiss Precision\u003c\/h2\u003e\n\u003cp data-start=\"914\" data-end=\"999\"\u003eThe Ligure Il Primo LWT21009 captures the elegance and spirit of the Italian Riviera.\u003c\/p\u003e\n\u003cp\u003eIts Mediterranean Blue sunburst dial reflects the ever-changing colours of the Mediterranean Sea, while subtle red accents and the Rosso Tramonto-lined silicone strap add a distinctive Italian character.\u003c\/p\u003e\n\u003cp\u003ePowered by the Swiss Sellita SW200 automatic movement, the watch combines refined aesthetics with professional dive-watch capability.\u003c\/p\u003e\n\u003ch2 data-start=\"1169\" data-end=\"1312\"\u003eThe Ligure Experience Package\u003c\/h2\u003e\n\u003cp\u003eEach watch is delivered in the complete Ligure Experience Package, including an additional silicone strap, a Ligure keyring, a polishing cloth and a protective travel pouch.\u003c\/p\u003e\n\u003ch2 data-start=\"1337\" data-end=\"1538\"\u003eTechnical Specifications\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e• Swiss Sellita SW200 automatic movement\u003c\/p\u003e\n\u003cp\u003e• 41 mm stainless steel case\u003c\/p\u003e\n\u003cp\u003e• Sapphire crystal\u003c\/p\u003e\n\u003cp\u003e• Mediterranean Blue sunburst dial\u003c\/p\u003e\n\u003cp\u003e• Blue silicone strap with Rosso Tramonto lining\u003c\/p\u003e\n\u003cp\u003e• 120-click unidirectional diving bezel\u003c\/p\u003e\n\u003cp\u003e• Date display at 3 o'clock\u003c\/p\u003e\n\u003cp\u003e• Screw-down crown positioned at 4 o'clock\u003c\/p\u003e\n\u003cp\u003e• Swiss Super-LumiNova® hands and markers\u003c\/p\u003e\n\u003cp\u003e• Stainless steel butterfly clasp with engraved Ligure logo\u003c\/p\u003e\n\u003cp\u003e• Water resistance: 200 meters \/ 20 ATM\u003c\/p\u003e\n\u003cp\u003e• Additional silicone strap included\u003c\/p\u003e\n\u003cp\u003e• Ligure keyring included\u003c\/p\u003e\n\u003cp\u003e• Protective travel pouch included\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Ligure Watches","offers":[{"title":"Nero Profondo","offer_id":57940637286664,"sku":null,"price":950.0,"currency_code":"EUR","in_stock":true},{"title":"Mediterranean Blue","offer_id":57940751778056,"sku":null,"price":950.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1045\/4771\/3288\/files\/LWT21009_Front.png?v=1780569469"},{"product_id":"ligure-lwt210011-tartaruga-watch","title":"Il Primo LWT210011","description":"\u003ch2 data-start=\"914\" data-end=\"999\"\u003eItalian Design, Swiss Precision\u003c\/h2\u003e\n\u003cp data-start=\"914\" data-end=\"999\"\u003eThe Ligure Il Primo LWT21009 captures the elegance and spirit of the Italian Riviera.\u003c\/p\u003e\n\u003cp\u003eIts Mediterranean Blue sunburst dial reflects the ever-changing colours of the Mediterranean Sea, while subtle red accents and the Rosso Tramonto-lined silicone strap add a distinctive Italian character.\u003c\/p\u003e\n\u003cp\u003ePowered by the Swiss Sellita SW200 automatic movement, the watch combines refined aesthetics with professional dive-watch capability.\u003c\/p\u003e\n\u003ch2 data-start=\"1169\" data-end=\"1312\"\u003eThe Ligure Experience Package\u003c\/h2\u003e\n\u003cp\u003eEach watch is delivered in the complete Ligure Experience Package, including an additional silicone strap, a Ligure keyring, a polishing cloth and a protective travel pouch.\u003c\/p\u003e\n\u003ch2 data-start=\"1337\" data-end=\"1538\"\u003eTechnical Specifications\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e• Swiss Sellita SW200 automatic movement\u003c\/p\u003e\n\u003cp\u003e• 41 mm stainless steel case\u003c\/p\u003e\n\u003cp\u003e• Sapphire crystal\u003c\/p\u003e\n\u003cp\u003e• Mediterranean Blue sunburst dial\u003c\/p\u003e\n\u003cp\u003e• Blue silicone strap with Rosso Tramonto lining\u003c\/p\u003e\n\u003cp\u003e• 120-click unidirectional diving bezel\u003c\/p\u003e\n\u003cp\u003e• Date display at 3 o'clock\u003c\/p\u003e\n\u003cp\u003e• Screw-down crown positioned at 4 o'clock\u003c\/p\u003e\n\u003cp\u003e• Swiss Super-LumiNova® hands and markers\u003c\/p\u003e\n\u003cp\u003e• Stainless steel butterfly clasp with engraved Ligure logo\u003c\/p\u003e\n\u003cp\u003e• Water resistance: 200 meters \/ 20 ATM\u003c\/p\u003e\n\u003cp\u003e• Additional silicone strap included\u003c\/p\u003e\n\u003cp\u003e• Ligure keyring included\u003c\/p\u003e\n\u003cp\u003e• Protective travel pouch included\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Ligure Watches","offers":[{"title":"Mediterranean Blue","offer_id":57941004779784,"sku":null,"price":1050.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1045\/4771\/3288\/files\/LWT210011_Front.png?v=1781081986"},{"product_id":"ligure-lwt210010-tartaruga-watch","title":"Il Primo LWT210010","description":"\u003ch2 data-start=\"914\" data-end=\"999\"\u003eItalian Design, Swiss Precision\u003c\/h2\u003e\n\u003cdiv\u003e\u003cspan\u003eThe Ligure Il Primo LWT210010 combines Italian design with Swiss mechanical precision.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003eInspired by the morning mist that shimmers above the Mediterranean Sea at sunrise, the Sunlit Silver dial reflects the first light of a new day. Its refined sunburst finish captures changing reflections much like sunlight dancing across calm coastal waters.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003ePowered by the reliable Swiss Sellita SW200 automatic movement, this timepiece features a 41 mm stainless steel case, sapphire crystal and a solid stainless steel bracelet that enhances both durability and everyday elegance.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003ch2 data-start=\"1169\" data-end=\"1312\"\u003eThe Ligure Experience Package\u003c\/h2\u003e\n\u003cp\u003eEach watch is delivered in the complete Ligure Experience Package, including an additional silicone strap, a Ligure keyring, a polishing cloth and a protective travel pouch.\u003c\/p\u003e\n\u003ch2 data-start=\"1337\" data-end=\"1538\"\u003eTechnical Specifications\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cdiv\u003e\u003cspan\u003e• Swiss Sellita SW200 automatic movement\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003e• 41 mm stainless steel case\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003e• Sapphire crystal\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003e• Sunlit Silver sunburst dial\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003e• Stainless steel bracelet with engraved Ligure clasp\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003e• 120-click unidirectional diving bezel\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003e• Date display at 3 o'clock\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003e• Screw-down crown positioned at 4 o'clock\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003e• Swiss Super-LumiNova® hands and markers\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003e• Water resistance: 200 meters \/ 20 ATM\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003e• Additional silicone strap included\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003e• Ligure keyring included\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003e• Protective travel pouch included\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Ligure Watches","offers":[{"title":"Default Title","offer_id":57941116616968,"sku":null,"price":1050.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1045\/4771\/3288\/files\/LWT210010_Front.png?v=1780579159"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1045\/4771\/3288\/collections\/21001_Closeup.png?v=1780573910","url":"https:\/\/ligurewatches.myshopify.com\/collections\/il-primo-collection-italian-design-swiss-precision-ligure-watches.oembed","provider":"Ligure Watches | Italian Design. Swiss Precision.","version":"1.0","type":"link"}