Il Primo Collection
The Origin of Ligure
Discover the Il Primo Collection, the first watch series designed by Ligure in 2021. Combining Italian design, Swiss mechanical precision and premium materials inspired by the Italian Riviera. Created in the Ligure design studio and inspired by the elegance of the Italian Riviera, it combines Italian design with Swiss mechanical precision. Each watch features premium materials, refined detailing and reliable Swiss movements, laying the foundation for the Ligure collection that followed.
Inspired by the Italian Riviera
Drawing inspiration from the timeless elegance of the Italian Riviera, the Il Primo collection reflects a balance between sportiness and sophistication. Clean lines, distinctive detailing and carefully selected materials define the character of each timepiece.
Swiss Precision
Every watch in the Il Primo collection is powered by a reliable Swiss automatic Sellita SW200 movement and built to deliver exceptional performance, durability and everyday wearability.
The First Chapter
As the collection that started the Ligure journey, Il Primo remains a defining expression of the brand's commitment to craftsmanship, design and mechanical watchmaking.